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Cultural Mediations of Brands /
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with i...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiley-ISTE,
2020.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_on1235776846 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 210201s2020 xx go 000 0 eng d | ||
| 040 | |a TOH |b eng |c TOH |d OCLCO | ||
| 020 | |a 1786304570 | ||
| 020 | |a 9781786304575 | ||
| 029 | 1 | |a AU@ |b 000068846300 | |
| 035 | |a (OCoLC)1235776846 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Marti, Caroline, |e author. | |
| 245 | 1 | 0 | |a Cultural Mediations of Brands / |c Marti, Caroline. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Wiley-ISTE, |c 2020. | |
| 300 | |a 1 online resource (266 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 365 | |b 145.00 | ||
| 520 | |a Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it. | ||
| 542 | |f Copyright © 2020 by John Wiley & Sons |g 2020 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed February 5, 2020). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781786304575/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||