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Retail success in an online world how to compete and win in the amazon era /
With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works-as well as what really doesn't-in the current retail selling environment. Surviving and thriving in this market means not just meeting, but...
| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
New York :
Gildan Audio,
p2020.
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| Edición: | Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Fishman, Rob. | |
| 245 | 1 | 0 | |a Retail success in an online world |h [electronic resource] : |b how to compete and win in the amazon era / |c Rob Fishman. |
| 250 | |a Unabridged. | ||
| 260 | |a New York : |b Gildan Audio, |c p2020. | ||
| 300 | |a 1 online resource (5 hr., 42 min.) | ||
| 500 | |a Downloadable audio file. | ||
| 511 | 0 | |a Narrated by Stephen R. Thorne. | |
| 520 | |a With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works-as well as what really doesn't-in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship ... combined with a tested, repeatable, zero-pressure sales process.Even in the face of revolutionary changes facing owners of small and mid-sized retail shops, what remains constant is the need for direct, personal interaction with a customer who needs help. That help comes most powerfully in the form of nurturing, real-time, in-person support for buyers who are facing a problem they haven't yet solved ... or who need in-person guidance in creating a successful outcome on an important purchase. For these customers, face-to-face interactions still matter.Getting nurturing support from a real, live human being is part of how our species is wired. It is one of the main reasons face-to-face retail continues to be a part of the shopping landscape, and can never be fully replaced with a 100% online experience. Retail Success in an Online World shows how to harness this basic human need, so you can compete, and win, in the Amazon era. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business. | |
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