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Location-Based Marketing
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o...
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| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[S.l.] :
Wiley-ISTE,
2020.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |