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Choose your customer : how to compete against the digital giants and thrive /
"Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are f...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw Hill,
[2021]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1226976777 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 201209s2021 nyu ob 001 0 eng | ||
| 010 | |a 2020053391 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d YDX |d TOH |d UAB |d DLC |d OCLCO |d OCLCQ |d CZL |d TAC |d OCLCO |d K6U |d N$T |d OCLCQ |d UBY |d OCLCQ | ||
| 019 | |a 1249104372 |a 1302704260 |a 1355685558 | ||
| 020 | |a 1264257104 | ||
| 020 | |a 9781264257102 |q (electronic bk.) | ||
| 020 | |z 9781264257096 |q (hardback) | ||
| 024 | 8 | |a 1264257104 | |
| 024 | 8 | |a 9781264257102 | |
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| 029 | 1 | |a AU@ |b 000068403377 | |
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| 050 | 0 | 0 | |a HF5415.32 |
| 082 | 0 | 0 | |a 658.8/12 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Byrnes, Jonathan L. S., |e author. | |
| 245 | 1 | 0 | |a Choose your customer : |b how to compete against the digital giants and thrive / |c Jonathan L.S. Byrnes and John S. Wass. |
| 264 | 1 | |a New York : |b McGraw Hill, |c [2021] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive-and win-in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable-and focus on them. Provide services and experiences that can't be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can't match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 542 | |f Copyright © McGraw-Hill 2021 |g 2021 | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part I The End of an Era -- 1 Today's Flood of Change -- Part II Choose your Customer -- 2 Navigate the Currents of Change -- 3 Build your Strategic High Ground -- 4 Manage to Thrive in a Period of Crisis -- Part III Align your Company -- 5 Create a Winning Customer Value Footprint -- 6 Own your Customer High Ground -- 7 Develop the Right Customer Relationships -- Part IV Manage to Win -- 8 Manage at the Right Level -- 9 Become a Value Entrepreneur -- Index. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Corporate profits. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Entreprises |x Profits. | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Corporate profits. |2 fast |0 (OCoLC)fst00879683 | |
| 650 | 7 | |a Customer relations |x Management. |2 fast |0 (OCoLC)fst00885539 | |
| 700 | 1 | |a Wass, John S., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Byrnes, Jonathan L.S. |t Choose your customer. |d New York : McGraw Hill, [2021] |z 9781264257096 |w (DLC) 2020053390 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781264257102/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 302034294 | ||
| 938 | |a EBSCOhost |b EBSC |n 2904122 | ||
| 994 | |a 92 |b IZTAP | ||