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Return on Investment in Meetings and Events
The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with...
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| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[S.l.] :
Routledge,
2008.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |