Supply Chain Strategy at Zophin Pharma /

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competitio...

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Detalles Bibliográficos
Autores principales: Munson, Chuck (Charles Lee) (Autor), Mateen, Arqum (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Pearson, 2013.
Edición:1st edition.
Temas:
Business logistics.
Business logistics > Management.
Logistique (Organisation)
Logistique (Organisation) > Gestion.
Business logistics
Business logistics > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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