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Positioning: The Battle for Your Mind (Audio Book) /
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competi...
| Autores principales: | , |
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| Autor Corporativo: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
McGraw-Hill,
2000.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |