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Toyota China: Matching Supply with Demand /

This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requireme...

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Detalles Bibliográficos
Autores principales: Munson, Chuck (Charles Lee) (Autor), Ling, Xiaoying (Autor), Yan, Houmin (Autor), Ma, Lijun (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Pearson, 2013.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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