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Toyota China: Matching Supply with Demand /
This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requireme...
| Autores principales: | , , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Pearson,
2013.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Munson, Chuck |q (Charles Lee), |e author. | |
| 245 | 1 | 0 | |a Toyota China: |b Matching Supply with Demand / |c Munson, Chuck. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a [Place of publication not identified] : |b Pearson, |c 2013. | |
| 300 | |a 1 online resource (12 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 520 | |a This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong. | ||
| 542 | |f © Pearson Technology Group |g 2014 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed September 11, 2013). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Industrial management. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 7 | |a Industrial management |2 fast | |
| 700 | 1 | |a Ling, Xiaoying, |e author. | |
| 700 | 1 | |a Yan, Houmin, |e author. | |
| 700 | 1 | |a Ma, Lijun, |e author. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133757705/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||