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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years /
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth...
| Autores principales: | , , |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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[Place of publication not identified] :
Pearson,
2005.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |