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There's No Business That's Not Show Business: Marketing in an Experience Culture /
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volks...
| Autores principales: | , , |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Pearson,
2003.
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| Edición: | 1st edition. |
| Colección: | Financial Times Prentice Hall books.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |