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Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The /
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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[Place of publication not identified] :
Pearson,
2003.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |