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Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The /
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Pearson,
2003.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 020 | |a 9780130470669 | ||
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| 035 | |a (OCoLC)1224588149 | ||
| 082 | 0 | 4 | |a 658.8/4 |q OCoLC |2 22/eng/20230216 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Arnold, David, |e author. | |
| 245 | 1 | 0 | |a Mirage of Global Markets: |b How Globalizing Companies Can Succeed as Markets Localize, The / |c Arnold, David. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a [Place of publication not identified] : |b Pearson, |c 2003. | |
| 300 | |a 1 online resource (256 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 520 | |a Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success. | ||
| 542 | |f © Pearson Technology Group |g 2004 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed July 31, 2003). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a International business enterprises |x Marketing. | |
| 650 | 0 | |a International economic integration. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 7 | |a Export marketing. |2 fast |0 (OCoLC)fst00918703 | |
| 650 | 7 | |a International business enterprises |x Marketing. |2 fast |0 (OCoLC)fst00976822 | |
| 650 | 7 | |a International economic integration. |2 fast |0 (OCoLC)fst00976879 | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 776 | 0 | 8 | |i Online version: |a Arnold, David. |t Mirage of global markets. |d Upper Saddle River, NJ : FT Prentice Hall, ©2004 |w (OCoLC)647063195 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/013047066X/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||