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Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together /
This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally kno...
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Pearson,
2013.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Munson, Chuck |q (Charles Lee), |e author. | |
| 245 | 1 | 0 | |a Tmall, The Sky Cat: |b A Rocky Road Toward Bringing Buyers and Suppliers Together / |c Munson, Chuck. |
| 250 | |a 1st edition. | ||
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| 520 | |a This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group. | ||
| 542 | |f © Pearson Technology Group |g 2014 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed September 11, 2013). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Small business. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 7 | |a Relationship marketing. |2 fast |0 (OCoLC)fst01093590 | |
| 650 | 7 | |a Small business. |2 fast |0 (OCoLC)fst01121223 | |
| 700 | 1 | |a Hu, Jianli, |e author. | |
| 700 | 1 | |a Mao, Olivia Congbo, |e author. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
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