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The Fortune at the Bottom of the Pyramid /
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid . Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the...
| Autores principales: | , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Pearson,
2004.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |