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Customer Relationship Management: Getting It Right! /
Build a winning CRM program-one step at a time. This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows how to identify the elements of CRM most crucial to your org...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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[Place of publication not identified] :
Pearson,
2002.
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| Edición: | 1st edition. |
| Colección: | Hewlett-Packard professional books.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |