Getting multi-channel distribution right /

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"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ailawadi, Kusum L. (Autor), Farris, Paul W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2020]
Edición:Second edition.
Temas:
Marketing channels.
Circuits de distribution.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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050 0 0 |a HF5415.129 
082 0 0 |a 658.8/7  |2 23 
049 |a UAMI 
100 1 |a Ailawadi, Kusum L.,  |e author. 
245 1 0 |a Getting multi-channel distribution right /  |c Kusum L. Ailawadi, Paul W. Farris. 
250 |a Second edition. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons,  |c [2020] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
520 |a "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--  |c Provided by publisher 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
505 0 |a PART I : THE BEDROCK OF CHANNEL FUNCTIONS, POWER, AND CONFLICT -- PART II : METRICS, TOOLS, AND FRAMEWORKS FOR GETTING THE RIGHT DISTRIBUTION -- PART III : ALIGNING THE MARKETING MIX TO MANAGE DISTRIBUTION. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing channels. 
650 6 |a Circuits de distribution. 
650 7 |a Marketing channels.  |2 fast  |0 (OCoLC)fst01010265 
700 1 |a Farris, Paul W.,  |e author. 
776 0 8 |i Print version:  |a Ailawadi, Kusum L.  |t Getting multi-channel distribution right.  |b Second edition.  |d Hoboken, New Jersey : John Wiley & Sons, [2020]  |z 9781119632887  |w (DLC) 2019056782 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781119632887/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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