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Beyond the pale the story of sierra nevada brewing co. /
Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Old Saybrook, Conn. :
Tantor Media,
p2020.
|
| Edición: | Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Grossman, Ken, |d 1954- |e author. | |
| 245 | 1 | 0 | |a Beyond the pale |h [electronic resource] : |b the story of sierra nevada brewing co. / |c Ken Grossman. |
| 250 | |a Unabridged. | ||
| 260 | |a Old Saybrook, Conn. : |b Tantor Media, |c p2020. | ||
| 300 | |a 1 online resource (8 hr., 54 min.) | ||
| 500 | |a Downloadable audio file. | ||
| 511 | 0 | |a Narrated by Jones Allen. | |
| 520 | |a Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many people love, hes certainly got his share of competition. For an organization to go from being a one-man home-brewing operation to a company that produces almost 700,000 barrels of beer per year and has been proclaimed by critics to be Among the best brewed anywhere in the world well, he is surely doing something right. The book will explore the Sierra Nevada way, as exemplified through Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way, all of which is packaged in a great and true American success story. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 610 | 2 | 0 | |a Sierra Nevada Brewing Co. |
| 600 | 1 | 0 | |a Grossman, Ken, |d 1954- |
| 600 | 1 | 7 | |a Grossman, Ken, |d 1954- |2 fast |0 (OCoLC)fst01944314 |
| 610 | 2 | 7 | |a Sierra Nevada Brewing Co. |2 fast |0 (OCoLC)fst01929069 |
| 650 | 0 | |a Brewing industry |z California |x History. | |
| 650 | 0 | |a Beer industry |z California |x History. | |
| 650 | 0 | |a Brewers |z California |v Biography. | |
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Brasserie |z Californie |x Histoire. | |
| 650 | 6 | |a Bière |x Industrie |z Californie |x Histoire. | |
| 650 | 6 | |a Brasseurs |z Californie |v Biographies. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Entrepreneurship. |2 bisacsh | |
| 650 | 7 | |a Brewing industry. |2 fast |0 (OCoLC)fst00838531 | |
| 650 | 7 | |a Brewers. |2 fast |0 (OCoLC)fst00838515 | |
| 650 | 7 | |a Beer industry. |2 fast |0 (OCoLC)fst00829764 | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 651 | 7 | |a California. |2 fast |0 (OCoLC)fst01204928 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Biographies. |2 fast |0 (OCoLC)fst01919896 | |
| 655 | 4 | |a Downloadable audio books. | |
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| 710 | 2 | |a Tantor Media. | |
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