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Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Knowles, Jonathan (Autor), Ettenson, Richard (Autor), Lynch, Patrick (Autor), Dollens, Joseph (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Temas:	COVID-19 (Disease) > Economic aspects. Small business marketing. Branding (Marketing) Consumer behavior. COVID-19 > Aspect économique. Stratégie de marque. Consommateurs > Comportement. branding.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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