Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Knowles, Jonathan (Autor), Ettenson, Richard (Autor), Lynch, Patrick (Autor), Dollens, Joseph (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Temas:
COVID-19 (Disease) > Economic aspects.
Small business marketing.
Branding (Marketing)
Consumer behavior.
COVID-19 > Aspect économique.
Stratégie de marque.
Consommateurs > Comportement.
branding.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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050 4 |a HF5415.13 
049 |a UAMI 
100 1 |a Knowles, Jonathan,  |e author. 
245 1 0 |a Growth opportunities for brands during the COVID-19 crisis :  |b small and midtier brands have unique opportunities to provide value in the new consumer environment /  |c Jonathan Knowles, Richard Ettenson, Patrick Lynch, Joseph Dollens. 
264 1 |a [Cambridge, Massachusetts] :  |b MIT Sloan Management Review,  |c [2020] 
264 4 |c ©2020 
300 |a 1 online resource (1 volume) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from cover (Safari, viewed October 7, 2020). 
500 |a "Reprint #61423." 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a COVID-19 (Disease)  |x Economic aspects. 
650 0 |a Small business marketing. 
650 0 |a Branding (Marketing) 
650 0 |a Consumer behavior. 
650 6 |a COVID-19  |x Aspect économique. 
650 6 |a Stratégie de marque. 
650 6 |a Consommateurs  |x Comportement. 
650 7 |a branding.  |2 aat 
650 7 |a COVID-19 (Disease)  |x Economic aspects.  |2 fast  |0 (OCoLC)fst02021810 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Consumer behavior.  |2 fast  |0 (OCoLC)fst00876238 
650 7 |a Small business marketing.  |2 fast  |0 (OCoLC)fst01121328 
700 1 |a Ettenson, Richard,  |e author. 
700 1 |a Lynch, Patrick,  |e author. 
700 1 |a Dollens, Joseph,  |e author. 
773 0 8 |i Contained in (manifestation):  |t MIT Sloan management review 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT61423/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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