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Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Wixom, Barbara Haley, 1969- (Autor), Schüritz, Ronny M. (Autor), Farrell, Killian (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Temas:	Product management. New products > Management. Consumers > Research. Branding (Marketing) Customer relations. Produits commerciaux > Gestion. Consommateurs > Recherche. Stratégie de marque. branding.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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