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OCoLC |
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20231017213018.0 |
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m o d |
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201008s2020 maua o 000 0 eng d |
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|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCQ
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| 035 |
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|a (OCoLC)1199322788
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| 037 |
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|a CL0501000151
|b Safari Books Online
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|a HF5415.15
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Wixom, Barbara Haley,
|d 1969-
|e author.
|
| 245 |
1 |
0 |
|a Why smart companies are giving customers more data :
|b companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability /
|c Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell.
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| 264 |
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1 |
|a [Cambridge, Massachusetts] :
|b MIT Sloan Management Review,
|c [2020]
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| 264 |
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|c ©2020
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| 300 |
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Online resource; title from cover (Safari, viewed October 7, 2020).
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| 500 |
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|a "Reprint #61425."
|
| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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0 |
|a Product management.
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| 650 |
|
0 |
|a New products
|x Management.
|
| 650 |
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0 |
|a Consumers
|x Research.
|
| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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|a Customer relations.
|
| 650 |
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6 |
|a Produits commerciaux
|x Gestion.
|
| 650 |
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6 |
|a Consommateurs
|x Recherche.
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| 650 |
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6 |
|a Stratégie de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
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| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
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| 650 |
|
7 |
|a Consumers
|x Research.
|2 fast
|0 (OCoLC)fst00876427
|
| 650 |
|
7 |
|a Customer relations.
|2 fast
|0 (OCoLC)fst00885533
|
| 650 |
|
7 |
|a New products
|x Management.
|2 fast
|0 (OCoLC)fst01036904
|
| 650 |
|
7 |
|a Product management.
|2 fast
|0 (OCoLC)fst01078225
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| 700 |
1 |
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|a Schüritz, Ronny M.,
|e author.
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| 700 |
1 |
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|a Farrell, Killian,
|e author.
|
| 773 |
0 |
8 |
|i Contained in (manifestation):
|t MIT Sloan management review
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/53863MIT61425/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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| 994 |
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|a 92
|b IZTAP
|
