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Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Abolfathi, Niloofar (Autor), Santamaria, Simone (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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008 200918s2020 maua ob 000 0 eng d
040 |a UMI  |b eng  |e rda  |e pn  |c UMI  |d OCLCF  |d OCLCQ  |d OCLCO  |d OCLCQ 
035 |a (OCoLC)1196206386 
037 |a CL0501000142  |b Safari Books Online 
050 4 |a HQ801.82 
049 |a UAMI 
100 1 |a Abolfathi, Niloofar,  |e author. 
245 1 0 |a Dating disruption - how Tinder gamified an industry :  |b Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents /  |c Niloofar Abolfathi, Simone Santamaria. 
246 3 0 |a How Tinder gamified an industry 
264 1 |a [Cambridge, Massachusetts] :  |b MIT Sloan Management Review,  |c [2020] 
264 4 |c Ã2020 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from cover (Safari, viewed September 17, 2020). 
500 |a Place of publication from publisher's Web site. 
500 |a "Reprint #61325." 
504 |a Includes bibliographical references. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
630 0 0 |a Tinder (Computer program) 
650 0 |a Dating (Social customs)  |x Computer network resources. 
650 0 |a Mobile apps  |x Social aspects. 
650 0 |a Online dating. 
650 6 |a Applications mobiles  |x Aspect social. 
650 6 |a Rencontres amoureuses sur Internet. 
650 7 |a Dating (Social customs)  |x Computer network resources  |2 fast  |0 (OCoLC)fst00888096 
650 7 |a Online dating  |2 fast  |0 (OCoLC)fst01045952 
700 1 |a Santamaria, Simone,  |e author. 
710 2 |a MIT Sloan Management Review,  |e publisher. 
773 0 8 |i Contained in (manifestation):  |t MIT Sloan management review 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT61325/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP