Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Abolfathi, Niloofar (Autor), Santamaria, Simone (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Temas:
Tinder (Computer program)
Dating (Social customs) > Computer network resources.
Mobile apps > Social aspects.
Online dating.
Applications mobiles > Aspect social.
Rencontres amoureuses sur Internet.
Dating (Social customs) > Computer network resources
Online dating
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Notas:Place of publication from publisher's Web site.
"Reprint #61325."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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