Be less zombie : how great companies create dynamic innovation, fearless leadership and passionate people /

Mostrar otras versiones (1)

"Learn to fight off 'zombification' in your organisation and ensure growth and relevance in the digital age. Many companies fall victim to the 'zombie' mindset -- lack of effective marketing, low organisational morale, a dwindling customer base, inadequate financials and acc...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Turner, Elvin (Autor)
Otros Autores: Johnston, Richard (Ilustrador)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley, 2020.
Temas:
Organizational change.
Leadership.
Changement organisationnel.
Leadership
Organizational change
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • About the author
  • Acknowledgements
  • Introduction : Unicorns and zombies
  • Part One. Innovation Strategy for Pragmatists. 1. The power of strategic intentionality
  • 2. The do-or-die issue of innovation performance
  • 3. Money talks
  • 4. The innovation that customers buy
  • 5. How much innovation is enough
  • 6. The future is coming ready or not
  • 7. Detecting weak signals from the future
  • 8. Blurred vision
  • 9. What does the future actually mean?
  • 10. The future and its naysayers
  • 11. Leading from the future
  • 12. Innovation strategy : Turn it on
  • 13. Quick-start innovation strategy workshop
  • Part Two. Turning on a Fast-Track Innovation Process. 14. Why zombies hate innovation process
  • 15. Starting with insight : The innovation particle
  • 16. 'Why' matters more than 'What with customer insight
  • 17. Working with customer 'progress' insights
  • 18. Framing great opportunities
  • 19. Catalytic questions
  • 20. Hot love
  • 21. Preparing for greatness
  • 22. Running a creative session
  • 23. How to choose the right ideas
  • 24. The 'Five-Day Brainstorm'
  • 25. Tracking idea progress
  • 26. Overcoming the execution problem
  • 27. Innovation rocket fuel
  • 28. Innovation trapdoors
  • 29. If you only read one chapter...
  • 30. Show me the money?
  • 31. Dead on arrival
  • 32. Your great idea isn't enough
  • Part Three. Building Your People's Innovation Capabilities. 33. Enabling ingenuity
  • Part Four. Time, Money, and Talent : How to Resource Innovation. 34. Who does it and who pays for it?
  • Part Five. Innovation Culture for Realists. 35. Calibrating culture to outcome
  • 36. Be more human
  • 37. If culture feels too woolly, switch to 'space'
  • 38. Bold ideas aren't born on stage
  • 39. Next-level creative culture
  • 40. Innovation fight club
  • 41. Driving with the handbrake on
  • Part Six. Leading an Innovation Reformation. 42. The innovation leadership mandate
  • 43. Innovation never 'just happens'
  • 44. Mapping the leadership territory
  • 45. To boldly grow
  • 46. It takes a leader
  • 47. You are a user experience
  • 48. Confronting personal relevance
  • 49. Enduring the bumps
  • Part Seven. Turn It On, Turn It Up. 50. Turning it on
  • Index.

Ejemplares similares