Gamification marketing for dummies /

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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification dat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chishti, Zarrar (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, [2020]
Colección:--For dummies.
Temas:
Internet marketing.
Gamification.
Marketing sur Internet.
Ludification.
BUSINESS & ECONOMICS / E-Commerce / Digital Marketing.
Gamification
Internet marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Gamifying your marketing strategy
  • Getting to know gamification models
  • Identifying your target audience
  • Increasing engagement in your campaign
  • Budgeting your development
  • Getting to know the technology
  • Making your game a reality
  • Selecting the right components
  • Launching and promoting your game
  • Capturing all the data
  • Analyzing and applying data
  • Avoiding data overload
  • Failing up: learning from your first quest
  • Relaunching your gamification marketing campaign
  • Ten best gamification marketing examples
  • Ten common gamification marketing mistakes
  • Ten benefits to gamifying your marketing.

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