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Gamification marketing for dummies /

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification dat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chishti, Zarrar (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, [2020]
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (x, 282 pages) : illustrations
ISBN:1119663989
9781119663980
9781119663997
1119663997