Fail fast or win big : the start-up plan for starting now /

-- costly. -- connect with real customers and determine quickly whether their idea is -- entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schroeder, Bernhard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM - American Management Association, 2015.
Edición:First Edition.
Temas:
New business enterprises > Planning.
New products.
Nouvelles entreprises > Planification.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New business enterprises > Planning
New products
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: why today's entrepreneurs need to read this book
  • The end of business plans
  • The new way: the leanmodel framework
  • Ideas are great but business models rule
  • Lean resources, less is more
  • Rapid prototyping, right now
  • The whole customer truth
  • Entrepreneurs have a new investor : the crowd
  • Opportunity is here and everywhere
  • Entrepreneurs who tried to fail fast and won big
  • If you want to be an entrepreneur, be one
  • Recommended reading, my favorites
  • Appendix: about the author
  • Index.

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