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Ad Planning & Operations Predictive Analytics for Resource Allocation /
Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Enta...
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| Autor Corporativo: | |
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
Data Science Salon,
2019.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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| 250 | |a 1st edition. | ||
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| 300 | |a 1 online resource (1 video file, approximately 28 min.) | ||
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| 520 | |a Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Entails broad overview of predicting advertising initiative resources and their respective allocations. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 542 | |f Copyright © Formulatedby |g 2019 | ||
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| 588 | |a Online resource; Title from title screen (viewed September 10, 2019) | ||
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