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The hidden psychology of social networks : how brands create authentic engagement by understanding what motivates us /
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutio...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 1 | 4 | |a The hidden psychology of social networks : |b how brands create authentic engagement by understanding what motivates us / |c Joe Federer. |
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| 520 | |a A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, and psychology to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how different social network structures correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook to the managed Ego, and Instagram to the ideal Superego. Understanding these fundamental mindsets of social media users enables marketers to more efficiently and effectively utilize these channels to reach their target audiences. In The Hidden Psychology of Social Networks readers will learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, it is the essential playbook for marketing, PR, and advertising professionals. | ||
| 542 | |f Copyright © McGraw-Hill 2021 |g 2021 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed September 15, 2020) | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) |x Psychological aspects. | |
| 650 | 0 | |a Social networks |x Psychological aspects. | |
| 650 | 6 | |a Stratégie de marque |x Aspect psychologique. | |
| 650 | 6 | |a Réseaux sociaux |x Aspect psychologique. | |
| 650 | 7 | |a Social networks |x Psychological aspects. |2 fast |0 (OCoLC)fst01122687 | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
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