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Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Old Saybrook :
Tantor Audio,
2018.
[Old Saybrook, CT] : [2018] |
| Edición: | Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Miller, Pepper, |e author. | |
| 245 | 1 | 0 | |a Black still matters in marketing : |b why increasing your cultural IQ about Black America is critical to your business and your brand / |c Pepper Miller. |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a Old Saybrook : |b Tantor Audio, |c 2018. | |
| 264 | 1 | |a [Old Saybrook, CT] : |b Tantor Audio, |c [2018] | |
| 264 | 4 | |c ℗2018 | |
| 300 | |a 1 online resource (1 audio file (6 hr., 45 min., 38 sec.)) | ||
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| 520 | |a Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab. | ||
| 511 | 0 | |a Read by Allyson Johnson. | |
| 588 | 0 | |a Hard copy version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumers, Black |z United States. | |
| 650 | 0 | |a Marketing |z United States. | |
| 650 | 0 | |a Black people and mass media |z United States. | |
| 650 | 0 | |a Minority consumers. | |
| 650 | 0 | |a African American consumers. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 6 | |a Consommateurs noirs |z États-Unis. | |
| 650 | 6 | |a Marketing |z États-Unis. | |
| 650 | 6 | |a Noirs et médias |z États-Unis. | |
| 650 | 6 | |a Consommateurs issus des minorités. | |
| 650 | 6 | |a Consommateurs noirs américains. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 7 | |a SOCIAL SCIENCE |x Ethnic Studies |x African American Studies. |2 bisacsh | |
| 650 | 7 | |a African American consumers. |2 fast |0 (OCoLC)fst00799120 | |
| 650 | 7 | |a Black people and mass media. |2 fast |0 (OCoLC)fst00834022 | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Consumers, Black. |2 fast |0 (OCoLC)fst00876454 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Minority consumers. |2 fast |0 (OCoLC)fst01023346 | |
| 650 | 7 | |a Target marketing. |2 fast |0 (OCoLC)fst01143138 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 4 | |a Downloadable audio books. | |
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| 655 | 7 | |a Livres audio. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Miller, Pepper. |t Black still matters in marketing. |b Unabridged. |d [Old Saybrook, CT] : Tantor Audio, [2018] |z 9781618031273 |w (OCoLC)1078225333 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781515969631/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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