Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Pepper (Autor)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: Old Saybrook : Tantor Audio, 2018.
[Old Saybrook, CT] : [2018]
Edición:Unabridged.
Temas:
Consumers, Black > United States.
Marketing > United States.
Black people and mass media > United States.
Minority consumers.
African American consumers.
Consumer behavior.
Target marketing.
Consommateurs noirs > États-Unis.
Marketing > États-Unis.
Noirs et médias > États-Unis.
Consommateurs issus des minorités.
Consommateurs noirs américains.
Consommateurs > Comportement.
Cibles (Marketing)
SOCIAL SCIENCE > Ethnic Studies > African American Studies.
Black people and mass media.
Consumers, Black.
Marketing.
United States.
Downloadable audio books.
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
Descripción Física:1 online resource (1 audio file (6 hr., 45 min., 38 sec.))
Tiempo de Juego:06:45:38
ISBN:9781977336446
1977336442
9781515969631
1515969630

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