Building brand communities : how organizations succeed by creating belonging /

"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jones, Carrie Melissa (Autor), Vogl, Charles H. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers, [2020]
Edición:First edition.
Temas:
Branding (Marketing)
Brand loyalty.
Customer relations.
Stratégie de marque.
Fidélité à une marque.
branding.
BUSINESS & ECONOMICS > Commerce.
Brand loyalty
Customer relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references and index.
ISBN:9781523086634
1523086637
9781523086627
1523086629

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