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SUCCESSFUL PROFESSIONAL PHOTOGRAPHER
Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer! For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has t...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[S.l.] :
ROCKY NOOK,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Contents
- Foreword
- Introduction
- PART ONE: HOW TO STAND OUT
- CHAPTER 1: UNLEASHING INSTAGRAM'S BUSINESS POTENTIAL
- Strategic and Consistent Color Palette in Your Instagram Feed
- A Feed with a Theme
- Post What You Want to Sell, and Rotate Photo Categories
- Carefully Created Hashtags
- Make Sure Your Hashtags Match or Are Related to the Photo
- Number and Placement of Hashtags
- Portrait or Wedding Photographer Caption Strategies
- Make the First Part of Your Caption "the Hook"
- It Should Be Informative, Relatable, or Interesting
- Offer a Key Takeaway
- Present a Call to Action
- Make It Easy to Read
- Use Instagram Stories to Create a Personal Touch
- Pitfalls of Instagram Stories
- CHAPTER 2: SEO FOR PORTRAIT AND WEDDING PHOTOGRAPHERS
- Searcher Intent: Be First on Google
- Searcher Intent
- Ranking First
- SEO Manual from Good Gallery
- SEO
- Ranking Factors
- Keywords
- Keyword Phrases
- Titles
- Content Creation
- Copywriting
- Define Target Keywords
- Investigate Keywords
- Review the Top 10 Search Results
- Consider Searcher Intent
- Research the Topic
- Write the Content
- Revise the Content
- Image File Guidelines
- Filenames
- Content
- Tags
- Final Words on SEO
- CHAPTER 3: CLIENT TESTIMONIALS
- When Is It Appropriate to Request a Review from a Client or Vendor?
- How to Request a Client Testimonial Via Phone
- Phone Testimonial Request Example
- Why This Works
- Requesting a Testimonial Via Email
- Providing an Incentive for Writing a Testimonial
- How to Handle Negative Reviews
- Learning from Review Patterns
- CHAPTER 4: YOUTUBE AND FACEBOOK LIVE BROADCASTS
- YouTube and Facebook Live
- Creating YouTube and Facebook Videos in the Live Environment
- Set Up a Casual, Well-Lit Space
- Dress Casually but Be Professional
- The Purpose of Your Videos or Live Sessions
- Share Your Process, Techniques, or a Relevant Story
- Show a Live Shoot
- Give Helpful Advice on an Important Topic to Your Clients
- Invite Your Clients to Book a Shoot, Buy a Product, Sign Up for Something, or Follow You on Social Media
- A Note about Gear
- CHAPTER 5: THE EFFECTIVE BUSINESS PROMO VIDEO
- Not All Styles of Promo Videos Are Effective for a Photography Business
- The Anatomy of a Great Story-Style Business Promo Video
- Riveting Opening Scene
- What Motivated You to Begin Your Journey?
- Introduce Conflict and Challenges
- Provide Conflict Resolution
- Wrap-Up: What Motivates You Now?
- Video Footage and Length
- Final Thoughts on a Business Promo Video
- Have Two Versions of Your Promo Video
- CHAPTER 6: FEATURING YOUR WORK IN MAGAZINES AND ON BLOGS
- Why You Need to Be Featured
- Gain a Talented and Loyal Working Team
- Find the Right Magazine or Blog for Your Submission
- Check Out Magazine and Blog Submission Guidelines and Requirements
- Breakdown for Wedding Submissions
- Details
- The Rest of the Wedding Story Breakdown