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SUCCESSFUL PROFESSIONAL PHOTOGRAPHER
Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer! For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has t...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[S.l.] :
ROCKY NOOK,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000M 4500 | ||
|---|---|---|---|
| 001 | OR_on1183918711 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 200817s2020 xx o 0|| 0 eng d | ||
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| 019 | |a 1183954756 |a 1202547800 |a 1203955517 |a 1289850331 | ||
| 020 | |a 9781681986111 |q (electronic bk.) | ||
| 020 | |a 1681986116 |q (electronic bk.) | ||
| 020 | |z 1681986108 | ||
| 020 | |z 9781681986104 | ||
| 020 | |a 9781681986128 | ||
| 020 | |a 1681986124 | ||
| 029 | 1 | |a AU@ |b 000067830426 | |
| 035 | |a (OCoLC)1183918711 |z (OCoLC)1183954756 |z (OCoLC)1202547800 |z (OCoLC)1203955517 |z (OCoLC)1289850331 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a VALENZUELA, ROBERTO. | |
| 245 | 1 | 0 | |a SUCCESSFUL PROFESSIONAL PHOTOGRAPHER |h [electronic resource]. |
| 260 | |a [S.l.] : |b ROCKY NOOK, |c 2020. | ||
| 300 | |a 1 online resource | ||
| 505 | 0 | |a Cover -- Contents -- Foreword -- Introduction -- PART ONE: HOW TO STAND OUT -- CHAPTER 1: UNLEASHING INSTAGRAM'S BUSINESS POTENTIAL -- Strategic and Consistent Color Palette in Your Instagram Feed -- A Feed with a Theme -- Post What You Want to Sell, and Rotate Photo Categories -- Carefully Created Hashtags -- Make Sure Your Hashtags Match or Are Related to the Photo -- Number and Placement of Hashtags -- Portrait or Wedding Photographer Caption Strategies -- Make the First Part of Your Caption "the Hook" -- It Should Be Informative, Relatable, or Interesting -- Offer a Key Takeaway | |
| 505 | 8 | |a Present a Call to Action -- Make It Easy to Read -- Use Instagram Stories to Create a Personal Touch -- Pitfalls of Instagram Stories -- CHAPTER 2: SEO FOR PORTRAIT AND WEDDING PHOTOGRAPHERS -- Searcher Intent: Be First on Google -- Searcher Intent -- Ranking First -- SEO Manual from Good Gallery -- SEO -- Ranking Factors -- Keywords -- Keyword Phrases -- Titles -- Content Creation -- Copywriting -- Define Target Keywords -- Investigate Keywords -- Review the Top 10 Search Results -- Consider Searcher Intent -- Research the Topic -- Write the Content -- Revise the Content -- Image File Guidelines | |
| 505 | 8 | |a Filenames -- Content -- Tags -- Final Words on SEO -- CHAPTER 3: CLIENT TESTIMONIALS -- When Is It Appropriate to Request a Review from a Client or Vendor? -- How to Request a Client Testimonial Via Phone -- Phone Testimonial Request Example -- Why This Works -- Requesting a Testimonial Via Email -- Providing an Incentive for Writing a Testimonial -- How to Handle Negative Reviews -- Learning from Review Patterns -- CHAPTER 4: YOUTUBE AND FACEBOOK LIVE BROADCASTS -- YouTube and Facebook Live -- Creating YouTube and Facebook Videos in the Live Environment -- Set Up a Casual, Well-Lit Space | |
| 505 | 8 | |a Dress Casually but Be Professional -- The Purpose of Your Videos or Live Sessions -- Share Your Process, Techniques, or a Relevant Story -- Show a Live Shoot -- Give Helpful Advice on an Important Topic to Your Clients -- Invite Your Clients to Book a Shoot, Buy a Product, Sign Up for Something, or Follow You on Social Media -- A Note about Gear -- CHAPTER 5: THE EFFECTIVE BUSINESS PROMO VIDEO -- Not All Styles of Promo Videos Are Effective for a Photography Business -- The Anatomy of a Great Story-Style Business Promo Video -- Riveting Opening Scene -- What Motivated You to Begin Your Journey? | |
| 505 | 8 | |a Introduce Conflict and Challenges -- Provide Conflict Resolution -- Wrap-Up: What Motivates You Now? -- Video Footage and Length -- Final Thoughts on a Business Promo Video -- Have Two Versions of Your Promo Video -- CHAPTER 6: FEATURING YOUR WORK IN MAGAZINES AND ON BLOGS -- Why You Need to Be Featured -- Gain a Talented and Loyal Working Team -- Find the Right Magazine or Blog for Your Submission -- Check Out Magazine and Blog Submission Guidelines and Requirements -- Breakdown for Wedding Submissions -- Details -- The Rest of the Wedding Story Breakdown | |
| 520 | |a Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer! For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft. But the truth is that you can create the most amazing photos...yet still have a failing business. And what's the point of being a great photographer if you can't build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer , for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include: • Best practices and strategies for Instagram, YouTube, and Facebook • Being found through SEO • Promoting yourself and your work • The role that testimonials and reviews play in your success • Creating long-term client relationships • Forming personal connections with clients with promo videos • Why you should feature your work in publications • Pricing your work and the gentle art of the up-sell • Understanding and conveying the crucial importance of selling prints While the photographs you create are the core of your work as a photographer--being exceptional at your craft is a must--that's only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer . Implement the strategies and techniques outlined here, and you'll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer. Foreword by Luke Edmonson TABLE OF CONTENTS Part I: How to Stand Out Chapter 1: Unleashing Instagram's Business Potential Chapter 2: SEO for Portrait and Wedding Photographers Chapter 3: Client Testimonials Chapter 4: YouTube and Face... | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Photography |x Vocational guidance. | |
| 650 | 6 | |a Photographie |x Orientation professionnelle. | |
| 650 | 7 | |a Photography |x Vocational guidance. |2 fast |0 (OCoLC)fst01061844 | |
| 776 | 0 | 8 | |c Original |z 1681986108 |z 9781681986104 |w (OCoLC)1155603033 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781681986128/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 16888013 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37776516 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6293804 | ||
| 994 | |a 92 |b IZTAP | ||