Beyond the sales process : 12 proven strategies for a customer-driven world /

Featuring instructional case studies from companies including Hilton Worldwide, Merck, and Siemens, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Andersen, Steve (Stephen S.), 1952- (Autor), Stein, Dave, 1947- (Autor)
Formato: Electrónico Software eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2016]
Temas:
Sales management.
Customer relations.
Ventes > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Sales management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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