True alignment : linking company culture with customer needs for extraordinary results /

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Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Papke, Edgar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, [2014]
Colección:Listen Alaska.
Temas:
Marketing.
Customer relations.
Corporate culture.
Marketing
Organizational Culture
Culture d'entreprise.
marketing.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS / Organizational Behavior.
Corporate culture
Customer relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 |a Introduction : It's all about alignment -- The human art of business -- The business code -- The customer -- Brand intention -- The six brand intentions -- Extraordinary brand recipes -- Aligning the company and team -- Decoding culture -- Aligning culture -- Aligning leadership -- Actions for alignment -- Appendix : True alignment assessment. 
520 |a Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment. 
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