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Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
c2011.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction: why this book "and word-of-mouth marketing today" is different
- The systematic approach to word of mouth
- Dominating your market by EZfying the customer decision cycle
- How to use word of mouth to EZfy the decision process
- The decision process
- Six M's to live by
- Researching word of mouth
- Creating the content
- The word-of-mouth toolkit
- Word of mouth measurement
- The secrets of trust
- A tried and true wom campaign
- Constructing the ultimate word-of-mouth campaign
- Six steps to harnessing word of mouth
- Which methods work best for what? : a word-of-mouth checklist
- Word-of-mouth marketing for specific audiences and circumstances
- Tips, techniques, and suggestions that will make it easier.