What customers crave : how to create relevant and memorable experiences at every touchpoint /
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Webb, Nicholas J., 1958- (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM, American Management Association,
[2017]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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