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What customers crave : how to create relevant and memorable experiences at every touchpoint /

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Webb, Nicholas J., 1958- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2017]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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