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Augmented Customer Strategy /

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are e...

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Detalles Bibliográficos
Autores principales:	N'Goala, Gilles (Autor), Pez-Pérard, Virginie (Autor), Prim-Allaz, Isabelle (Autor)
Autor Corporativo:	Safari, an O'Reilly Media Company
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Wiley-ISTE, 2019.
Edición:	1st edition.
Temas:	Customer relations > Management > Data processing. Customer relations > Management.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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