Cargando…
Augmented Customer Strategy /
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are e...
| Autores principales: | , , |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiley-ISTE,
2019.
|
| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000007a 4500 | ||
|---|---|---|---|
| 001 | OR_on1162607593 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||||||| | ||
| 008 | 200701s2019 xx o 000 0 eng | ||
| 040 | |a AU@ |b eng |c AU@ |d UAB |d OCLCO |d OCLCQ |d TOH |d OCLCQ | ||
| 020 | |z 9781786303721 | ||
| 020 | |z 9781119618263 | ||
| 024 | 8 | |a 9781786303721 | |
| 029 | 0 | |a AU@ |b 000067301083 | |
| 035 | |a (OCoLC)1162607593 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a N'Goala, Gilles, |e author. | |
| 245 | 1 | 0 | |a Augmented Customer Strategy / |c N'Goala, Gilles. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Wiley-ISTE, |c 2019. | |
| 300 | |a 1 online resource (326 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 520 | |a Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future. | ||
| 542 | |f Copyright © 2019 by John Wiley & Sons |g 2019 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed July 30, 2019) | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 7 | |a Customer relations |x Management |x Data processing. |2 fast |0 (OCoLC)fst00885540 | |
| 650 | 7 | |a Customer relations |x Management. |2 fast |0 (OCoLC)fst00885539 | |
| 700 | 1 | |a Pez-Pérard, Virginie, |e author. | |
| 700 | 1 | |a Prim-Allaz, Isabelle, |e author. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781786303721/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 936 | |a BATCHLOAD | ||
| 994 | |a 92 |b IZTAP | ||