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A world gone social : how companies must adapt to survive /
The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World G...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Coine, Ted. | |
| 245 | 1 | 2 | |a A world gone social : |b how companies must adapt to survive / |c Ted Coine, Mark Babbitt. |
| 264 | 1 | |a New York : |b AMACOM, American Management Association, |c [2014] | |
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| 504 | |a Includes bibliographical references (pages 227-231) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly | |
| 505 | 8 | |a The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees | |
| 505 | 8 | |a What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? | |
| 505 | 8 | |a We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt | |
| 505 | 8 | |a First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader | |
| 520 | |a The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social networks. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Success in business. | |
| 650 | 2 | |a Social Support | |
| 650 | 6 | |a Réseaux sociaux. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Social networks |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 700 | 1 | |a Babbitt, Mark. | |
| 776 | 0 | 8 | |i Print version: |t A world gone social. |d New York : AMACOM, American Management Association, [2014] |z 9780814433263 |w (DLC) 2014015350 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814433263/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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