A world gone social : how companies must adapt to survive /

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The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World G...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Coine, Ted
Otros Autores: Babbitt, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2014]
Temas:
Social networks.
Strategic planning.
Success in business.
Social Support
Réseaux sociaux.
Planification stratégique.
Succès dans les affaires.
PSYCHOLOGY > Social Psychology.
Social networks
Strategic planning
Success in business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references (pages 227-231) and index.
ISBN:9780814433270
0814433278

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