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What Unhappy Customers Want

Although companies have invested heavily in technology and other resources to provide better customer service, many businesses are finding that being able to create satisfied and loyal customers is more difficult today. Hurdles include a daunting rise in customer expectations; challenges posed by th...

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Detalles Bibliográficos
Autores principales: Broetzmann, Scott (Autor), Bitner, Mary (Autor), Noble, Charles (Autor), Grainer, Marc (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2014.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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