When Customers Help Set Prices

For most companies, pricing has always been a sensitive, private affair. This article is directed at managers who seek to profit from product differentiation and take maximum advantage of their ability to stand out. Instead of leaving good money on the table and struggling to convert product differe...

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Detalles Bibliográficos
Autores principales: Mak, Vincent (Autor), Fay, Scott (Autor), Shapiro, Dimitry (Autor), Montgomery, A. (Alan) (Autor), Gneezy, Ayelet (Autor), Spann, Martin (Autor), Smith, Gerald (Autor), Koenigsberg, Oded (Autor), Bertini, Marco (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2014.
Edición:1st edition.
Temas:
Data mining.
Data Mining
Exploration de données (Informatique)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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