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Designing for behavioral change : applying psychology and behavioral economics /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media, Inc, USA,
[2020]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part I. How the mind works. Deciding and taking action
- Creating action
- Stopping negative actions
- Ethics of behavioral science
- Part II. A blueprint for behavior change. A summary of the process
- Defining the problem
- Exploring the context
- Understanding our efforts: a brief story about a fish
- Crafting the intervention: cue, reaction, evaluation
- Crafting the intervention: ability, timing, experience
- Crafting the intervention: advanced topics
- Implementing within the product
- Determining impact with A/B tests and experiments
- Determining impact when you can't run an A/B test
- Evaluating next steps
- Part III. Build your team and make it successful. The state of the field
- What you'll need for your team
- Conclusion.