|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
OR_on1157912264 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr |n||||||||| |
| 008 |
200613s2020 cau o 000 0 eng d |
| 040 |
|
|
|a YDX
|b eng
|e pn
|c YDX
|d N$T
|d OCLCF
|d TEFOD
|d YDXIT
|d MNW
|d OCLCQ
|d UKAHL
|d OCLCO
|d OCLCQ
|
| 020 |
|
|
|a 9781492056003
|q (electronic book)
|
| 020 |
|
|
|a 1492056006
|q (electronic book)
|
| 020 |
|
|
|a 9781492055983
|q (electronic book)
|
| 020 |
|
|
|a 1492055980
|q (electronic book)
|
| 020 |
|
|
|z 1492056030
|
| 020 |
|
|
|z 9781492056034
|
| 029 |
1 |
|
|a AU@
|b 000071520823
|
| 029 |
1 |
|
|a AU@
|b 000073554908
|
| 035 |
|
|
|a (OCoLC)1157912264
|
| 037 |
|
|
|a BA260FD1-E18D-40EE-9DCE-24DB9E6CB49B
|b OverDrive, Inc.
|n http://www.overdrive.com
|
| 050 |
|
4 |
|a QA76.9.H85
|b W46 2020
|
| 082 |
0 |
4 |
|a 004.019
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Wendel, Stephen.
|
| 245 |
1 |
0 |
|a Designing for behavioral change :
|b applying psychology and behavioral economics /
|c Stephen Wendel.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
1 |
|a Sebastopol, CA :
|b O'Reilly Media, Inc, USA,
|c [2020]
|
| 264 |
|
4 |
|c ©2020
|
| 300 |
|
|
|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 505 |
0 |
|
|a Part I. How the mind works. Deciding and taking action -- Creating action -- Stopping negative actions -- Ethics of behavioral science -- Part II. A blueprint for behavior change. A summary of the process -- Defining the problem -- Exploring the context -- Understanding our efforts: a brief story about a fish -- Crafting the intervention: cue, reaction, evaluation -- Crafting the intervention: ability, timing, experience -- Crafting the intervention: advanced topics -- Implementing within the product -- Determining impact with A/B tests and experiments -- Determining impact when you can't run an A/B test -- Evaluating next steps -- Part III. Build your team and make it successful. The state of the field -- What you'll need for your team -- Conclusion.
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Human-computer interaction.
|
| 650 |
|
0 |
|a User-centered system design.
|
| 650 |
|
6 |
|a Conception participative (Conception de systèmes)
|
| 650 |
|
7 |
|a Human-computer interaction.
|2 fast
|0 (OCoLC)fst00963494
|
| 650 |
|
7 |
|a User-centered system design.
|2 fast
|0 (OCoLC)fst01740021
|
| 776 |
0 |
8 |
|i Print version:
|z 1492056030
|z 9781492056034
|w (OCoLC)1132419492
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781492056027/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH39478955
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 2494779
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 301324582
|
| 994 |
|
|
|a 92
|b IZTAP
|
