Succeeding at business in Southeast Asia : common mistakes companies make /

"The United States makes up five percent of the world economy (based upon population). This is a large number for one country, but it also shows that there's immense potential outside of the US market. Today, Asia makes up roughly 60 percent of the world economy based upon population. The...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moraczewski, Eric (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2020.
Edición:First Edition.
Temas:
Entrepreneurship > Southeast Asia.
Business planning > Southeast Asia.
Relationship marketing > Southeast Asia.
Entrepreneuriat > Asie du Sud-Est.
Marketing relationnel > Asie du Sud-Est.
BUSINESS & ECONOMICS / International / General.
Business planning
Entrepreneurship
Relationship marketing
Southeast Asia
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Introduction
  • Chapter 1 The Importance of Relationships: How to Build and Maintain Them
  • The Critical Importance of Face Time
  • Understand the Power Structure
  • Five Ways to Build Relationships in Southeast Asia
  • Chapter 2 The Role Culture Plays in Determining Economic Value
  • Negotiation: Price Is Not the Only Consideration
  • Determining Economic Value
  • Five Common Economic-Value Mistakes Companies Make in Southeast Asia
  • Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices
  • Caveat Emptor: Meet Before Getting Married
  • Five Ethical and Values Issues Businesses Encounter in Southeast Asia
  • Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors
  • Sleuthing for Indicators of Market Potential
  • Five Common Mistakes Companies Make When Researching Market Potential
  • Chapter 5 Understanding the Power Structure: Who's Really in Charge?
  • Chinese State-Owned Enterprises (SOEs)
  • Japan's Keidanren
  • India's Benami
  • Five Common Mistakes Businesses Make When Confronted with the Power Structure of a Southeast Asian Country
  • Chapter 6 Building Your Strategy: How to Determine Where You Want to Go
  • Five Issues Many Companies Face When Developing a Strategy for Asia
  • Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them
  • Four Issues Businesses Encounter When Building a Plan
  • Chapter 8 Executing Your Strategy and Plan: The Implementation Phase
  • Managing Your Supply Chain
  • Five Execution Errors Businesses Tend to Make
  • People, People, People
  • Chapter 9 What to Consider When Making the Go/No Go Decision
  • Chapter 10 Joint Ventures and Franchising: The Pros and Cons
  • Five Common Mistakes and Myths in Joint Ventures and Franchises
  • Chapter 11 An Asian Strategy for Small Businesses
  • Five Common Mistakes Small Businesses Make When Entering Asia
  • Chapter 12 Utilizing Resources: Where to Find the Information and Connections You'll Need
  • City Governments
  • State Governments
  • Federal Government
  • Accounting Firms
  • Law Firms
  • World Trade Center
  • Foreign Trade Consultants
  • International PEO
  • International Trade Councils
  • Five Common Mistakes Businesses Make When Dealing with Trade Organizations
  • Chapter 13 What You Should Take Home
  • Five Things that Make You a Better Employee after Working in Asia
  • EULA

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