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Killer visual strategies : engage any audience, improve comprehension, and get amazing results using visual communication /
"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency mod...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Environmental influences and the rise of visual content
- Visual content and human nature
- Quality visual content reigns supreme
- Rule 1: always think about con-text
- Rule 2: small visual cues have a large impact
- Rule 3: there's no gold at the end of that rainbow
- Rule 4: good visual strategists ask "WTF?!"
- Rule 5: avoid the stigma of stock
- Rule 6: stand out at the cocktail party
- Rule 7: use proper data viz throughout
- Rule 8: commit to the truth and prove it
- Rules are meant to be broken
- You can't create great content without a great team and process
- Going the freelance route
- Building an in-house team.