Customer analytics for dummies

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sauro, Jeff
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Colección:--For dummies.
Temas:
Consumer behavior > Data processing.
Consumers > Research > Data processing.
Data mining.
Marketing research.
Data Mining
Consommateurs > Comportement > Informatique.
Consommateurs > Recherche > Informatique.
Exploration de données (Informatique)
Marketing > Recherche.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Getting started with customer analytics
  • Identifying your customers
  • Analytics for the customer journey
  • Analytics for product development
  • The part of tens
  • Appendix. Predicting with customer analytics.

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